Director: Gor Mkrtchyan Stylist: Zaina Fever Makeup Artist: Katja Sukhodolska Hair stylist: Lilit Hakobyan Lights: Cevdet Bikhan Backstage Video: Sasha Kurshel Copywriter: Natalia Grab

A moment and it’s over. I sit and stare at the screen. My only wonder is whether this is perfect, as perfect as it can be. So I watch again… and again… and again… until I’m too tired. And then, there are only 2 possible outcomes: adoration or doubt. Depending on the outcome, this night will be full of rest or coffee. What you see now, is a heart filled with passion, years of education, months of preparation, weeks of search, days of chaos, hours of concentration and an endless reach for perfection. The struggle is real, and I enjoy every minute of it. But you will judge me only by the end result, and you will never know me at all… and that’s exactly what makes my job the best in the world! Behind the screens is my safe spot, where adrenaline kicks in harder than on a mountain top. Director: Gor Mkrtchyan Stylist: Zaina Fever Makeup Artist: Katja Sukhodolska Hair stylist: Lilit Hakobyan Lights: Cevdet Bikhan Backstage Video: Sasha Kurshel Copywriter: Natalia Grab

I dreamed about you when I was a kid and I’ve worked for you in my twenties. You are – my dream come true, a close friend, a quiet understander, a great escape. You make me feel powerful in my loneliness and peaceful in my thoughts. Perfect shapes, smell of fresh gasoline, wind in the hair, roughness in the sound... my meditation. When I met her, I hoped she’d understand… and she did! She fell for you too and now, my friend, you have one more passenger to take care of. Director: Gor Mkrtchyan Stylist: Zaina Fever Makeup Artist: Katja Sukhodolska Hair stylist: Lilit Hakobyan Lights: Cevdet Bikhan Backstage Video: Sasha Kurshel Copywriter: Natalia Grab

Our society suffers from a disease… “Spark” is a story about the never ending search. It could be anything: money, clothes, ideas, partner, happiness, feelings, life. Our time on this planet is limited, but lots of us are blind due to the process of looking for something that is not here now. This storyline focusses on people who, being next to someone, are still on an internal quest for the long lost emotions. And the conclusion is quite simple – we can’t force us to feel, we can’t undo what is done. The remedy is – to let go and have faith in our inner peace. Let it lead the way, ‘cause if it’s meant to be, even a tiny spark will be enough to set one’s soul on fire. ELAY Studios Director: Gor Mkrtchyan Stylist: Zaina Fever Makeup Artist: Katja Sukhodolska Hair stylist: Lilit Hakobyan Lights: Cevdet Bikhan Backstage Video: Sasha Kurshel Copywriter: Natalia Grab

Those 70’s still live a special sound in the air, don’t you think? It’s like a time-lapse of great wins (think: Disneyland, reality tv, space, disco music) and even greater losses (think: Coco Chanel, Elvis, Picasso, Jimi Hendrix). Focusing on the best of that: color boost, happy hair, freedom in speech, young and careless, make love not war… it feels like we could totally be jealous of the 70’s kids. Thanks to the proud owners of 8mm camera’s, we can still enjoy the nostalgic positivity of our ancestors. And that’s exactly where we are taking you to! Director: Gor Mkrtchyan Stylist: Zaina Fever Makeup Artist: Katja Sukhodolska Hair stylist: Lilit Hakobyan Lights: Cevdet Bikhan Backstage Video: Sasha Kurshel Copywriter: Natalia Grab